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In the same year, a licensing arrangement made Gatorade the official sports drink of the National Football League (NFL), representing the first in a history of professional sports sponsorship for the Gatorade brand. rights to production and sale of Gatorade as a commercial product. (S-VC), a canned-food packaging company, with the U.S. Shortly after the 1969 Orange Bowl, Robert Cade entered into an agreement providing Stokely-Van Camp, Inc. Cade mentioned, "If you told a football player that you were giving him Demerol to relieve pain and you gave him a placebo instead, there's about a 30% chance that the placebo will relieve the pain as much as taking Demerol would have." Some were skeptical that the product's effect was anything more than a placebo. That would classify it as something other than a cola or soft drink, so we changed it to ade." Darren Rovell notes in his history of Gatorade, First in Thirst, "the doctors realized that they probably shouldn't use the 'Aid' suffix, since that would mean that if the drink were ever marketed, they would have to prove that it had a clear medicinal use and perform clinical tests on thousands of people." Gatorade co-inventor Dana Shires explained, "We were told that you couldn't use that because the Food and Drug Administration prohibited that. They settled on the name Gatorade, however, since the researchers wanted to create a commercial product, not a scientifically-validated one. The University of Florida researchers initially considered naming their product "Gator-Aid". Yellow Jackets coach Bobby Dodd, when asked why his team lost, replied: "We didn't have Gatorade. We drank it, but whether it helped us in the second half, who knows?" Nonetheless, the football team credited Gatorade as having contributed to their first Orange Bowl win over the Georgia Tech Yellow Jackets in 1967, at which point the drink gained traction within the athletic community. On the other hand, star quarterback Steve Spurrier said, "I don't have any answer for whether the Gatorade helped us be a better second-half team or not. Ten players on the University of Florida football team tested the first version of Gatorade during practices and games in 1965, and the tests were deemed successful. The earliest version of the beverage consisted of a mixture of water, sodium, sugar, potassium, phosphate, and lemon juice.
Following a request from Florida Gators football head coach Ray Graves, Gatorade was created to help athletes by acting as a replacement for body fluids lost during physical exertion. Gatorade was created in 1965, by a team of scientists at the University of Florida College of Medicine, including Robert Cade, Dana Shires, Harry James Free, and Alejandro de Quesada. University of Florida football player Chip Hinton testing Gatorade 1965, pictured next to the leader of its team of inventors, Robert Cade. Within the United States, Gatorade accounts for approximately 67.7% of market share in the sports drink category. It competes with Coca-Cola's Powerade and Vitaminwater brands worldwide, and with Lucozade in the United Kingdom. As of 2010, Gatorade is PepsiCo's fourth-largest brand, on the basis of worldwide annual retail sales.
Originally produced and marketed by Stokely-Van Camp, the Gatorade brand was purchased by the Quaker Oats Company in 1983, which, in turn, was bought by PepsiCo in 2000. It was originally made for the Gators at the University of Florida to replenish the carbohydrates that the school's student-athletes burned and the combination of water and electrolytes that they lost in sweat during vigorous sports activities. The beverage was first developed in 1965 by a team of researchers led by Dr. Gatorade is currently manufactured by PepsiCo and is distributed in over 80 countries. Gatorade is an American brand of sports-themed beverage and food products, built around its signature line of sports drinks. PepsiCo (via Quaker Oats Company and Stokely-Van Camp)Ĩ0 countries including the United States, Canada, Brazil, France, Germany, United Kingdom and Australia The current Gatorade logo, produced by TBWA\Chiat\Day
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